E-Cigs are NOT a Medicine
The recent move by the government to brand electronic cigarettes as a medical product is ill-conceived and will be hugely damaging not only to the e-cig industry, but also to public health.
No reputable electronic cigarette company in the UK claims that their product helps people to quit smoking. A ‘medicine’ by definition should cure or alleviate the symptoms of a disease, electronic cigarettes do not do this; the nicotine addiction is still present and has not been lessened when a smoker switches to e-cigs. The only difference is the lack of thousands of toxic chemicals found in cigarettes that are extremely harmful to the user.